IKEA Autonomous Motion Project [2020]

Illustration / Motion / Graphic Design

I developed an autonomous project for IKEA, creating motion design elements for video content focused on assembly tutorials. The work included an intro, an outro, and supporting motion graphics that added clarity and rhythm to the instructional format. To strengthen brand recognition, I illustrated and animated custom scenarios using IKEA’s iconic color palette, blending simplicity with functionality. The result was a set of visual assets that translated the brand’s identity into dynamic, engaging motion—enhancing both the usability and accessibility of the tutorial experience.