miMed Parking Wayfinding [2024]

Art Direction / Graphic Design

For miMed, a healthcare group, I created wayfinding graphics for the pillars of a car park located near the Campolide clinic. The aim was to guide visitors effectively towards the facility by signalling that the clinic could be found on the ground floor. I developed two closely related compositions, one general and another focused on dentistry, ensuring clarity, consistency, and a direct visual link to the brand’s presence within the space.